Max Brenner’s Hug Mug is perfect for individuals who not only enjoy hot chocolate, but for those whose hands are also constantly freezing. The Hug Mug is designed similar to the shape of a water droplet. The design of the rounded curve at one end that narrows close to a point at the other creates a shape that fits perfectly into two cupped hands; consumers’ hands “hug” the 'mug,” and is perfect for those cold days/nights. The narrow side of the cup faces the consumer and is where they sip the beverage. The Hug Mug is made to serve hot chocolate and its specific shape is meant to enhance the aroma of the cocoa and add to the drinking experience. Since the cup is meant to be held to keep both hands warm, there is no handle. The Hug Mug, however, includes a small saucer to hold the cup in case it is initially too hot to hold with bare hands. The product’s name and how the cup is used portrays a product and brand that is warm, cozy, and welcoming.
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