Food & Wine

The most successful characteristic of this poster for the 2007 Melbourne Food and Wine Festival is the use of negative space. The white shape represents a fork which relates to the food aspect of the festival; the black spaces at the bottom of the white shape are actually three wine bottles, which strategically forms the prongs of the fork and represents the wine aspect of the festival . Many viewers may not initially realize both objects, so when they do, it provides a nice surprise and a new viewing experience. The black background further allows the fork/wine bottles to pop out and become the focal point. The size of the fork also helps draw a viewer's eyes to the poster from the top and moves it down and around and eventually to the information. The uppercase sans serif fonts are informative, simple, clean, and modern. It portrays an event that is both sophisticated yet casual and fun. The layout of the text is also nicely aligned with the curve of the fork, which creates an effective, but subtle emphasis on the words. The text at the bottom, however, is not as successful in terms of size and placement. The text seems too big and should be sized-down slightly. The text should also be aligned to the bottom right instead. At its current placement it is too close to the fork and feels too busy and creates an awkward tension.

hot chocolate on a stick

As our Chocolat created a unique, fun, and useful way to enjoy hot chocolate by attaching a wooden spoon to a small cube of chocolate so all consumers have to do is stir the spoon in a mug of hot water. The designers seemed to aim for ease in preparation, which is one unique characteristic that allows the brand to stand out from their competition. The wooden spoon does not only withstand heat, it creates a sense of innocence and nostalgia- reminding consumers of ice cream and/or Popsicle sticks. Wooden spoons are also more environmentally friendly. The chosen type, which is a bold slab serif font, portrays a product that is festive, inviting, and warm. Although the words "hot chocolate" is written in all uppercase letters, it does not feel aggressive. The minimalism in the content and the "how-to" drawing allows all of the information to be more comprehensible and goes straight to the point. Overall. Savour Chocolat created a product that is fun, simple, and may remind consumers of the holidays or crave it during cold weather. The only concern with the product is the spoon and whether it can remain in liquid for a long period of time because some users leave the soon in when drinking their hot chocolate.