As our Chocolat created a unique, fun, and useful way to enjoy hot chocolate by attaching a wooden spoon to a small cube of chocolate so all consumers have to do is stir the spoon in a mug of hot water. The designers seemed to aim for ease in preparation, which is one unique characteristic that allows the brand to stand out from their competition. The wooden spoon does not only withstand heat, it creates a sense of innocence and nostalgia- reminding consumers of ice cream and/or Popsicle sticks. Wooden spoons are also more environmentally friendly. The chosen type, which is a bold slab serif font, portrays a product that is festive, inviting, and warm. Although the words "hot chocolate" is written in all uppercase letters, it does not feel aggressive. The minimalism in the content and the "how-to" drawing allows all of the information to be more comprehensible and goes straight to the point. Overall. Savour Chocolat created a product that is fun, simple, and may remind consumers of the holidays or crave it during cold weather. The only concern with the product is the spoon and whether it can remain in liquid for a long period of time because some users leave the soon in when drinking their hot chocolate.
No comments:
Post a Comment