At first glance, it is apparent that this poster is about riding bicycles and is aimed at avid bicyclists by urging viewers to "ride the bike." The large typeface and the high contrast of the black text on a white background are two characteristics that may be a factor in successfully grabbing the attentions of viewers. The text, which is slightly skewed, is an excellent design aspect to create the illusion of motion and movement like the wheels of a turning bicycle wheel. Adding to the notion of a bicycle wheel in motion, the designer has also stylized the text so that the lines through the type creatively represents the spokes of a bike. Although the poster is clean and playful, and clearly about bicycles, the intentions of the poster are not. If viewers completely deciphered the poster, they would learn that the poster is a campaign for more bike lanes in the city of Los Angeles. For other viewers, who do not take the time to read the rest of the poster, it is unclear if the poster is simply a message to promote health/fitness, outdoor activities, etc; or if there is a reason to why viewers should "ride the bike." If the text were seemingly in an actual bike lane could help in communicating the message of wanting more bike lanes.
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