babees organic honey

Many consumers would naturally flock to a product because of its attractive qualities. At first glance, it is apparent that the packaging of Babees Organic Honey is sleek and playful. The creators and designers of the product have naturally themed the packaging around all things bees and/or honey without being too gimmicky. The playfulness of the packaging begins with the logo. The charmingly cursive lettering represents the trail of a flying honey bee which is strategically placed at the end of the letter "s" of "babees." The black letters against the teal color of the bag creates a high contrast and provides a level of sophistication, which attracts the attention of customers. The familiarity of the teal is similar to the well-known "Tiffany blue" of Tiffany & Co. boxes, which may be to target female customers. The playfulness of how the jars of honey mimic actual honeycombs adds to the success of the design as well. The round organic shape to the jars with the three black lines  and the black  cover help keep the jars sleek and steer away from it being too “comical.” The jars' resemblance to honeycombs, which are found in nature, enforces the idea of a product that is also natural and organic. The choice to use glass jars can also be a strategy to promote "recycle and reuse"/sustainability- instead of throwing the jars away, consumers can reuse the jars as food containers, storage, etc.